gel formula, without ammonia, formulated with ingredients up to 97% of natural origin. simple and fast to use, does not require an activator. immediately colours hair. intensifies the natural hair colour and emphasizes cosmetic hair colour. tones highlights and can be used to camouflage white hair and obtains intense creative reflects on bleached hair. it represents the first approach to colour for natural hair. can be used immediately after a perm or relaxing treatment.